Just got a big pot of this from TK Maxx here in Swansea. They also had Vulfix pure badger (dark hair, IE cheaper badger hair) for £9.99, and the better lighter tipped (not silvertip just good hair) for £15.
The cream was £6.99 reduced from about £15, cheaper direct though

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It smells gorgeous, just like zesty limes, lathers up very well and once I got the water ratio correct provided one of my best shaves so far. I have asked for the other "flavours" for fathers day

My only complaint is £15 a tub full price, is expensive, but about £10 direct

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Anyway, it is good.
M